Overview:
Peltz Shoes made a name for itself as a footwear retailer that embraces inclusive sizing. They offer more than 250,000 pairs of shoes in sizes ranging from a women’s 4 to a men’s 18 and widths ranging from super narrow to extra wide. Peltz sells both online and in brick-and-mortar stores.
The Problem:
Peltz had come to realize that their business was limited by outdated technology. They needed their eCommerce website rebuilt and technology suite upgraded – and all before back-to-school season arrived. With so many product categories, it was imperative that the new site be able to handle product complexity and deliver a seamless omnichannel shopping experience for customers.
The Solution:
To meet the back-to-school deadline, the Virid team rebuilt the Peltz site in just three months. During this time, they completed complex integrations with Imagine Retail, a legacy retail management system, and payment processor BrainTree. Virid also completed integrations with third-party marketplace systems to enable Peltz to sell across multiple channels.
With the help of Virid’s robust partner program, Peltz was able to reduce time spent reviewing third-party services, The Virid development team completed additional integrations with eCommerce vendors Cloudflare, Listrak, SearchSpring, and JASCI to strengthen Peltz’s technology stack.
The Impact:
After launching the new Peltz Shoes site, average page load times improved by 66%, eCommerce conversion rate increased by 15%, and average order value increased by 3.86%. The Peltz site was able to support more than 500 product attributes, and customers could also reserve items based on in-store availability, creating a true omnichannel customer experience.