Choosing an eCommerce platform can be overwhelming. Every online store has distinct requirements, and with so many options on the market, it can be difficult to make the right choice.
Challenges facing retailers in the current eCommerce landscape
For smaller retailers looking to grow, it is critical to find a platform provider that allows for as much flexibility as possible without putting a burden on eCommerce teams. For larger retailers with a team of developers ready to handle complex challenges, it is important to find a platform that provides infinite scalability and control. Either way, it can be challenging to find a solution that checks all the boxes.
Traditional software-as-a-service (SaaS) platforms have limitations, which is why so many retailers are moving away from what used to be the only option. Imagine looking to add alternative payment methods to your store’s checkout page, but when you start to do research, you find that your platform doesn’t allow for alternative payment method integration without upgrading your plan or downloading an app, for an additional monthly fee, of course. There’s often a paywall to access basic functionality that should be included automatically. When you do eventually encounter an issue, it’s a struggle to find support, costing you valuable time and resources only to find yourself stuck with no one to help. Though many popular SaaS platforms are great for brands looking to get off the ground quickly, down the road, you may find that there are quite a few challenges holding you back.
If these are frustrations you are familiar with, you are in the right place. Our platform, marketAgility, is getting a major upgrade, so we thought it was time to re-introduce our single-source solution to your commerce challenges. Our team has supported some of the biggest names in retail over the past 25 years, and we’re ready to help you, too.
Keep reading to learn more about how marketAgility combines best-of-breed composability with enterprise-grade performance and how making the switch could help you increase eCommerce revenue and grow.
How marketAgility 7.0 streamlines operations and supports commerce growth
The centralized admin dashboard gives you real-time access to products, orders, customers, and performance—all in one clean, intuitive interface. No more juggling tabs or other tools.
The marketAgility admin interface has been completely redesigned with a fresh new look and feel. Much of the underlying code has been overhauled, incorporating the latest JavaScript and a restructured layout for improved performance and maintainability.
You can now easily create and manage dynamic content with greater flexibility across multiple content types—complete with real-time previews so users can see their changes as they build. Plus, marketAgility features composable commerce functionality that allows users to pick and choose components of their eCommerce stack, providing a highly flexible and versatile experience.
Localization has been enhanced, and new features have been introduced to simplify the management of languages, time zones, and countries – so your business speaks to customers wherever they are.
Collaborate efficiently without sacrificing security. You can set granular permissions based on user roles or individual accounts, ensuring everyone has access to exactly what they need. For added security, admin user accounts are now protected by two-factor authentication.
A powerful smart automation engine has been introduced that allows bulk actions to be performed in the background when triggered by specific events that meet required conditions. The enhanced automation engine now supports automatic categorization, ensuring products are accurately categorized and listed without delay. For example, when a new product is created, add it to the correct category and add a “New” badge. You can also send an email when any new orders equal or exceed a specified total.
The updated platform features several powerful new integrations and enhanced existing ones, designed to give your business the edge. Our renewed partnership with Yotpo, Klaviyo, and Avalara, seamless API integrations with Revere (eliminating the need for file feeds), and integrations with Braintree, Afterpay, Klarna, Venmo, and Mailchimp make managing your store easier than ever. Plus, we were proud to be one of the first platforms to launch on PayPal’s cutting-edge PPCP platform, ensuring you stay ahead of the curve with the latest payment innovations.
The improved platform leverages Liquid, the powerful open-source templating language now used by many other 3rd party email and loyalty providers. Liquid is used for loading dynamic content on customer storefront pages as well as dynamic content on the marketAgility admin tool.
The platform features a flexible and easy-to-use WYSIWYG page builder for dynamic custom content pages such as landing pages, home pages, and blogs. The page builder allows you to integrate commerce elements like products, categories, and advertisements into your site pages effortlessly.
Inside the marketAgility 7.0 admin dashboard, help is available instantly 24/7 with Maggie, our new AI-assisted help chatbot. Maggie is currently being trained to assist clients with any of their commerce store’s needs, adding another point of contact to our highly accommodating support team.
The updated platform features a free-form tagging system that allows for internal labeling of many content types. Tags can be used for filtering, searching, grouping or anything else that might be useful, similar to categorization, but much more granular and flexible.
marketAgility 7.0 storefronts are built with the latest front-end techniques and web technologies such as ES6 (ECMAScript 6) and Tailwind CSS to give you the best possible performance at the browser level.
The marketAgility platform has undergone some major changes, incorporating the latest technology stacks for enhanced performance. Our enterprise-grade platform is now more user-friendly, optimized, and fully responsive, whether you’re at your desk or on the go. Our platform offers composable commerce capabilities too, so you can select elements that work for you and your business and leave out the ones that don’t.
Your eCommerce platform provider is so important to your online store’s success, but a great platform isn’t everything. With marketAgility, not only do you get a state-of-the-art platform, but you also get an expert team of developers and support specialists dedicated to your success. It’s an all-in-one solution to all the commerce challenges you’re facing now, and whatever challenges you’ll face in the future, too. You deserve to focus on the things that matter most to you, and we’ll take care of the rest. Schedule a consultation to discover what our single-source commerce solution can do for you.
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