The internet is a competitive place, with daily innovations and a constantly changing landscape, it’s crucial to get a leg up in your marketing strategy if you want your business to succeed. There are quite a few ways to do that, but this article will address just one. You have probably heard the term search engine optimization (SEO) before if you have a website or work in the tech industry. SEO is a powerful tool for marketers and data analysts who are looking for that extra push to help set them apart from their competitors. If you want to learn more about SEO and some basic best practices, read our blog post about the fundamentals of SEO.
Of course you could load your website with keywords or employ some other sneaky strategies to boost your search rankings, but why go through the trouble when you could have SEO experts take care of it for you? With that in mind, keep reading to learn about our (unsponsored) recommendations for SEO tools that you can use to take the time and workload out of your SEO strategy.
Screaming Frog
This is one of the cheaper options on our list, and does offer a free version as well that still includes a variety of helpful features. It works by crawling your website just like Google would do in order to determine how your website will rank on its search results page. This is beneficial as it will help you not just with SEO but to identify bugs on your website as well. Web developers love its many capabilities and the price is hard to beat.
Ahrefs
Ahrefs is certainly on the expensive side compared to other SEO apps. Marketers love its capabilities, but they’ve raised their prices so much that many have chosen to search for more budget-friendly options. People love its feature for competitive analysis and say it is incredibly thorough, it’s also great for keyword research and data accuracy. If you can get past the price, it’s a great resource that’s a favorite for a reason.
Semrush
Semrush is one of the most popular SEO tools on the market. Semrush is a favorite among marketers and data analysts because it has a ton of capabilities and can help your business with a wide range of eCommerce challenges including SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, and Campaign Management. Some say that it can be difficult to get the hang of, but many find it well worth the learning curve. The downside is that it isn’t cheap, though they do offer a limited free version and different pricing tiers, if you can work it into your budget it can help your website get noticed and grow.
Google Search Console
GSC is a fundamental tool for tracking the results of your SEO strategy, and it’s totally free. Many marketers use this for analytics tracking combined with other SEO tools, as its main purpose is reporting and doesn’t have many other capabilities. As it doesn’t necessarily give suggestions on how to improve your strategy, it shouldn’t be your only resource for improving your appearance but it’s extremely helpful for analysis and identifying any issues.
PageSpeed Insights
This other free tool from Google, unlike the other tools mentioned, is a resource specifically for optimizing the performance of your site. The Google Bot that crawls your website considers a variety of factors, but arguably the most important is not keywords or accessibility, it’s site speed. Website functionality is integral for your site ranking, and is crucial for your users’ experience as well. PageSpeed Insights is part of a family of tools that Google offers to provide helpful data that can inform your SEO strategy, as well as suggestions on how to improve performance and optimize your website.
We recognize that a web marketing strategy can be difficult to manage, designing a website is hard enough. Virid has over 20 years of experience in eCommerce technology and our team of eCommerce expert engineers can take on any of your website’s challenges including SEO, accessibility, custom integrations, conversion optimization, omnichannel eCommerce and so much more. Our award winning eCommerce platform, marketAgility 7.0 is your one-stop-shop for anything related to the success of your online store. We also offer a free site audit tool! Rather than researching tools to help you optimize your website and increase eCommerce sales. We’ll handle everything for you, so you can sit back and just watch your revenue grow.
