The rise of AI-powered search means brand strategy needs to evolve. 37% of consumers now start searches with AI instead of Google, and 47% of consumers say AI influences which brands they trust. The good news? SEO and GEO work together to get your products in front of more customers.
What you can expect from this guide:
GEO Fundamentals: Understand how to optimize your content for AI engines like ChatGPT, Gemini, and Perplexity AI using EEAT principles
Technical SEO Foundation: Master schema markup, image optimization, site structure, and more to boost discoverability
Site Performance and CX Essentials: Learn how to maximize site speed, functionality, and security for a stronger CX
