Built to Scale: How Virid Powers Fashion Commerce Growth
OVERVIEW
Fashion retailers turn to Virid to create robust technology stacks that scale with them as they grow. By leveraging its cutting-edge marketAgility platform, deep technical expertise, and vast partner network, Virid creates custom solutions that support long-term eCommerce success.
Fashion eCommerce moves fast. High inventory volumes, rapid product turnover, and the constant pressure to refresh sites with new arrivals and promotions demand back-end systems that are both powerful and precise. Since the early days of eCommerce, Virid has helped power some of the biggest names in the industry – from Tory Burch and Barneys New York to A’GACI, Windsor, and Carolyn Pollack.
The retailers who thrive in this space don’t just need a platform; they need a partner who understands the unique demands of fashion retail and can build the infrastructure to match.
THE PROBLEM
In fashion retailing, high inventory volume and churn rates create a need for more capabilities in merchandising and inventory syncing. The intense pace also puts pressure on retailers to continuously update eCommerce sites with new product information and promotions. Brands like Windsor turn to Virid for help building and maintaining a cutting-edge commerce site and revenue-generating customer experience.
THE SOLUTION
Virid’s Unified Commerce Solution provides the platform, expertise, and partnership to keep commerce running flawlessly.
Virid’s partner program offers fashion retailers access to dozens of vetted, best-of-breed third-party vendors, ranging from fulfillment solution providers to marketing firms. This allows retailers to build their tech stack with vendors they can trust.
To keep products moving and inventory accurate, Virid builds custom integrations with an extensive range of product management/inventory management systems. These include real-time APIs to legacy file-based feeds with systems such as Aptos, KWI, SAP, and NetSuite and custom systems such as JASCI, Jesta, Oracle Commerce, Resale World, and JDA. When the right integration doesn’t exist, Virid’s experienced in-house senior development team creates one.
Virid clients benefit from merchandising power features such as bulk product actions, targeted workflows, detailed reports, and content automation.
THE IMPACT
The proof is in the numbers. Within their first year with Virid, Windsor’s site traffic increased by 34% and annual revenue by 22%.
When Virid replatformed A’GACI’s eCommerce site, the fast fashion retailer posted 106% sales growth in the very first week following launch. After Virid built a suite of custom solutions to support their unique resale model, Current Boutique saw mobile sales surge 285% and site visitors climb 51%.
Across Virid’s client base, this pattern holds. Within their first year with Virid, the average client sees 51% revenue growth, 15x faster loading, and 16% increased AOV. From platform to partnership, explore how Virid offers tailored commerce for growing brands.