How Virid Revamped the Lover’s Lane Loyalty Program for 274% Growth

OVERVIEW

Lover’s Lane, a specialty product merchant in the Midwest, operates 33 brick-and-mortar stores and has a solid regional presence marked by a base of loyal, returning customers. Virid was tasked with revamping their loyalty program to better serve these dedicated customers.

THE PROBLEM

Lover’s Lane recognized the need for their existing loyalty customers to easily access and manage their loyalty points. They sought a solution to convert loyalty points into credits for online orders, providing extra omnichannel visibility so that customers could utilize points both online and in-store. Additionally, any new system needed to integrate seamlessly with their existing Teamwork Retail CRM software.

THE SOLUTION

Virid implemented robust integrations with Teamwork Retail CRM to facilitate real-time communication. This integration included the development of a custom payment gateway that allowed loyalty points to be used as tender for online purchases. Virid also ensured that loyalty gift cards could be used online or in store.

To promote the new program, Virid enhanced branding efforts, incorporating it sitewide and developing dedicated landing pages for offsite advertising.

THE IMPACT

The revamped loyalty program launched in January 2021. This initiative marked a significant advancement in establishing omnichannel capabilities, increasing customer satisfaction with the ability to check loyalty points on their mobile devices. Following the launch, Lover’s Lane recorded a 274% year-over-year increase in sales, demonstrating the powerful impact of integrating a seamless loyalty experience across all customer touchpoints.