Retailer's Guide to Loyalty Programs - Whitepaper
Customer loyalty programs can help strengthen relationships, personalize the customer experience, and drive revenue and retention. 58% of consumers spend more with brands that offer loyalty programs. In fact, adding a loyalty program to an eCommerce platform can increase average order quantity by 319%.
However, implementing a customer loyalty program on your eCommerce site has more than a few technical implications. In this whitepaper, we cover:
- The current state of the loyalty landscape
- Why your brand needs a customer loyalty program
- How to implement a loyalty program for your eCommerce business
- Challenges and pitfalls of loyalty programs
- How marketAgility 7.0 makes loyalty seamless
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How Virid Implements Loyalty Programs
Virid worked with retailer Journeys to integrate Marigold Loyalty (formerly Cheetah) for loyalty management and Vibes for mobile wallet integration. The custom-branded experience allows customers to manage promotions, review loyalty points and tiers, and manage claimable rewards. Since its inception, the loyalty program has more than 2 million members.
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How Virid Helped Journeys Establish A Custom Branded Loyalty Experience
Additional Resources
Customer Loyalty Programs: The Key to Long-Term eCommerce Success
Customer Loyalty in eCommerce: Why it Matters and How to Build It