OVERVIEW
Lover’s Lane, a well-known specialty product merchant in the Midwest, boasts a strong regional presence with 33 brick-and-mortar stores and a loyal customer base. The brand is recognized for its personalized customer service and unique product offerings.
THE PROBLEM
Customers expressed a desire to browse products online and pick them up in-store, but the existing system lacked integration between online and physical retail spaces.
Additionally, gift cards purchased online were not usable in-store and vice versa, creating inconvenience for customers. The onset of COVID-19 restrictions further threatened the merchant’s operations by limiting customer interaction and store access.
THE SOLUTION
Virid implemented robust integrations with Teamwork Retail CRM to enable real-time communication between online platforms and physical stores.
Store inventory updates throughout the day ensured that online shoppers had up-to-the-minute visibility of in-store product availability.
Features such as Buy Online, Pick Up In Store (BOPIS) and curbside pickup were developed to accommodate shopping from home while adhering to COVID-19 safety protocols.
Additionally, Virid’s integration with Teamwork Retail allowed for the seamless use of gift cards across online and in-store platforms, increasing the flexibility and usability for customers.
THE IMPACT
The introduction of these integrated solutions led to a dramatic 274% increase in sales in 2020, allowing Lover’s Lane to continue operations despite nationwide lockdowns. The investment in this digital integration paid for itself within the first month of implementation.
Today, it continues to drive significant revenue as the company expands its online presence and integrates more brick-and-mortar locations into the digital ecosystem.
