2 min read
Madeline Miller: November 18, 2024
The Holiday season is upon us with the looming promise of gift shopping sprees, meal planning and back to back traveling. Though it can be rewarding to spend time with our loved ones and eat tons of food, the holiday season can be stressful as there...
Read More2 min read
Madeline Miller: November 13, 2024
Today we’re talking about a serious threat to watch out for. Magecart refers to a hacker group that originally targeted global brands using Adobe’s eCommerce hosting platform Magento but has expanded to other platforms and poses a threat to anyone...
Read More4 min read
Madeline Miller: September 13, 2024
What is DNS?
Read More2 min read
Madeline Miller: August 6, 2024
A lot has changed in the past few years, a global lockdown has resulted in many changes to the way we live, for better or for worse. This includes the way that we shop. Buy online, pick-up in store (BOPIS) is one of many innovations that came from...
Read More2 min read
Madeline Miller: August 2, 2024
If you’ve purchased anything online in the past few years, you may have noticed a new payment option on the checkout page. Buy now, pay later (BNPL) is a form of short-term financing that allows customers to pay for their order in installments after...
Read More2 min read
Madeline Miller: July 31, 2024
When I scroll through my TikTok "For-You" page, every few posts show a shopper’s “thrift haul,” or someone digging through their relative’s vintage closet for a nostalgic home fashion show. Occasionally I see folks repurposing clothing they already...
Read More2 min read
Greg Newby: June 25, 2024
By now, it’s no surprise that using data to influence decision making should be a key part to your e-commerce strategy.
Read More4 min read
Stephanie Shapiro: February 23, 2024
Today, we celebrate diversity and actively work to include people of all backgrounds, races, religions, disabilities, and more, but as recently as 1960, there were no Black voices in marketing and advertising. As a millennial, this is mind-boggling...
Read More7 min read
Stephanie Shapiro & Adam Wilbanks: February 13, 2024
In today’s competitive marketplace, providing exceptional customer service isn’t just nice to have; it’s a necessity. Businesses that prioritize customer satisfaction and go above and beyond foster intense brand loyalty, elevating them from a crowd...
Read More4 min read
Stephanie Shapiro: February 8, 2024
When reviewing your marketing strategy, it’s important to keep in mind the ultimate goal: to bring awareness to your brand, drive traffic to your website, and convert sales. With so many ways to market your products and website, how do you know...
Read More
