Over 25 years of commerce leadership.
Virid has been shaping commerce since the very beginning. Founded in 1999, we’ve helped retailers build, scale, and adapt through decades of change. Our experience comes from solving real commerce problems and supporting brands as they grow.
Featured awards
AVA Digital Awards
Gold Winner 2026
Horizon Interactive Awards
Distinguished Agency 2021
Communicator Awards
Award of Excellence 2018
AVA Digital Awards
Platinum & Gold Awards 2018
One platform. One partner.
Since day one.
1999–2002
Virid was founded at the very beginning of commerce, when retailers needed custom solutions to support real scale and complexity. From the start, the focus was on building a single, stable platform backed by a team that stayed involved as businesses grew.
2003–2009
In 2003, Virid launched the Barneys New York web store and introduced the marketAgility commerce platform. Built to support a high end, high volume retailer, the platform unified storefront, systems, and operations long before “unified commerce” became an industry term.
2010–2019
As commerce grew more complex, Virid helped many retail brands navigate expansion, integration, and scale. During this period, Virid supported companies including Tory Burch, helping the brand grow commerce revenue from $30K to nearly $300M, while earning recognition from the Communicator Awards and AVA Digital Awards for the impact of its work.
2020–Today
Today, Virid delivers a unified solution that brings platform, technology, and partnership together. Built on decades of experience, this work continues to earn recognition from the Horizon Interactive Awards and AVA Digital Awards, while supporting retailers as commerce evolves.
Our leadership
Steve Deller
President & CEO
Denise Deller
Head of HR
John Barela
Head of Engineering
Ginny Manocha
Head of Client Success
