How Virid Helped Tory Burch Grow Revenue 1400%
Overview
Known for their bohemian-preppy aesthetic and accessible luxury items, Tory Burch is one of fashion’s most exciting names. As they experienced explosive eCommerce growth, they found that their infrastructure was struggling to keep pace. The brand needed a platform partner that could support their growth, absorb unpredictable traffic surges, and deliver a digital experience worthy of their high-end positioning.
THE PROBLEM
As Tory Burch’s profile rose, so did the demands on the brand website. The customer base was expanding quickly and order volumes were climbing, placing greater pressure on their site. The stakes became even higher when Tory made personal appearances on The Oprah Winfrey Show. Traffic and orders would spike tremendously after these appearances. Order, customer, and fulfillment data had to transfer between systems without error and without slowing down.
THE SOLUTION
Tory Burch partnered with Virid to overhaul and optimize their eCommerce infrastructure from the ground up. Virid brought deep expertise in high-performance commerce architecture, with a platform engineered specifically to handle the demands of fast-growing retail brands.
THE IMPACT
Virid was the partner Tory Burch needed, delivering results that spoke for themselves. Over three years, Tory Burch achieved 1400% revenue growth. The site kept up with the brand’s exponential growth, never dropping orders or experiencing slowdowns in performance. What began as a platform optimization engagement transformed into a strategic partnership, as Tory turned to Virid to launch her original private sale sites as well. Today, leading fashion brands turn to Virid to support scalable commerce growth. Virid client sites continue to be #1 in availability, see an average 51% revenue growth within their first year, and are 15 times faster than the industry average.