Curated So-Cal Fashion
Virid's solution for Ron Herman focused on elements of the real-world store experience for inspiration. A shadowbox metaphor was designed to contain elements and establish a canvas for creating a tactile environment. The final design is playful, yet on-brand, while highly usable for customers and flexible for the Ron Herman team to keep fresh with new marketing, blog entries, and product merchandising.
Socialite Turned Fashion Darling
The product of years of platforming both the Tory Burch flagship site and the private sale store, these samples were developed to push the Tory Brand out of its staid and inflexible templates and into something that energized and motivated the core Tory Burch customer. At the time of this work, thebrand was just establishing its foothold in the fashion world and open to exploring alternative directions for the web store interface.
footwear from skate to school
Over the many years of our relationship with Journeys, and its group brands, Virid has performed 3 complete redesigns of the Journeys web store to incorporate new web features and maintain a competitive edge. It's worked beautifully. Journeys consistently grows year over year and our work spans from in-store touch screen interfaces, an annual site supporting the BBQ tour, and a mobile site.
The Original Windproof Lighter
One of the newest additions to the marketAgility platform, Zippo challenged ourcreative and technology groups to develop a store around an expanding product line and to create a configurator that allows customers to design or engrave the product they're purchasing. The site leans heavily on well branded campaign graphics and utilizes modern navigational metaphors to bring the Zippo brand in-line with customer expectations.
Johnston & Murphy
The Executive Shoemaker
Shortly after rebranding Johnston & Murphy to attract a younger generation to its footwear line, Virid redesigned the web store to update the feel and reflect the new brand positioning. The resulting creative work leveraged campaign assets featuring black and white photography and well known inspirational figures.
barneys new york
The Stalwart NYC Fashion Retailer
The very first adopter of the marketAgility platform, Barneys frequently engaged Virid's creative group for assistance in the design and implementation of email marketing campaigns. From event driven concepts, to brick and mortar sale alerts, our work ran the gamut of marketing communication design.
Tiffanys of the Southwest
Carolyn Pollack engaged Virid's creative group to reposition her brand as the Tiffany of the Southwest. Our work achieved the goal of setting higher product price point expectations for the customer while creating an environment for the Carolyn Pollack team to merchandise and market new lines and old from theirconsiderable southwestern jewelry collections.
Footwear for Every Occasion
The initial redesign of the Bakers web store when they relaunched on the marketAgility platform was so extensible and flexible, it's been nearly 3 years since a significant architectural change has been made to the store. Initially envisioned as a seamless, full bleed interface, container elements were added to structure the experience and provide greater predictability in the customer experience. Product detail images were increased in impact and the categories were rethought to better align them with customer expectations. Virid's design for the bakers mobile store has been recognized as one of the best examples of a mobile shopping experience.
The Yellow Boot and Beyond
Before Virid built the marketAgility platform, we designed and developed web stores on other vendor's products. The Timberland design was one of the first examples of a campaign driven web store with multi-brand navigation. Our objective (as always) was to infuse the interface with the DNA of the Timberland brand. In this case, it meant a layer of grit, ragged edges, and naturalistic elements that harken to the outdoor culture.
Modern Italian Fashion Footwear
How many sites designed in 2001 do you expect to see in a portfolio? Not many, right? We like to show this one because it illustrates the importance of designing web stores that transcend trends and embrace the timeless nature of a brand. While our work for Via Spiga was designed for alegacy platform before we built marketAgility, it's interesting to see how little has actually changed in the e-commerce space in the last 10 years. Perhaps that's just how far out ahead we were thinking.
British heritage meets NY street style every day in the Kangol store. Virid designed a solution that speaks to an international audience while still maintaining Kangol's position as a relevant fashion headwear brand. Seasonal in nature, the store features campaign imagery throughout while embracing a blank canvas framework that supports every iteration without significant redesign. Product pages feature generous imagery and simple purchases, hallmarks of the site's marketAgility underpinnings.
Palm Springs Inspired Fashion
Trina Turk was looking for a simple, clean, undesigned framework to house her Palm Springs inspired fashion collection. Virid delivered an elegant solution both flexible and fast that allows the strong campaign and lifestyle imagery to take center stage and dominate the discussion. A simple lookbook and fabulous video content round out the editorial sections making the Trina Turk site a destination for all brand aficionados.
Fast-Fashion for the Tween Set
Another recent addition to the marketAgility platform, A'Gaci is also one of Virid's best examples of an editorialized shopping experience. From the homepage to the look book, to the product catalog, each product is contextualized multiple ways to provide the customer with an optimally designed and brand aligned experience that feels modern and slick while maintaining a high level of usability andsearch engine optimization.
The destination for Prom
The original design concepts for Windsor, elevated the brand focusing on their core product categories of formalwear and event dresses. The site was designed to feel youthfully sexy while establishing a visual language that felt like"going out." Following the metaphor, we reworked the navigation around events as a secondary path to the standard product categorization and pushed the trend sections of the site to the forefront to keep the fast-fashion feel so deeply ingrained in the Windsor brand heritage. The current site was NOT designed by Virid, though it is still powered by the marketAgility platform.